Set SMART Goals

Why should we set goals? A goal is an end point. It is something you have to deal with at some point. A goal indicates direction: "There I go!"

The business plan describes how the business idea is to be realised. The basis for what you decide is your goal, both short-term and long-term.

These include when a product or service should be launched (presented), how you should market the service or product, how many products you can sell or how many services you can perform, what your finances should look like and how you can work sustainably.

The goals you set within each area of ​​responsibility should support the company's overall goals. It is important that the goals are clear, so you know when a goal is achieved. To make a goal to feel significant, you need to think through and write down what will happen when the goal is reached.

Are there any obstacles?

One way to make the goals clear is to use the SMART tool.
  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timed

If you can define these five points in your goal formulation, you can achieve your goals in a more efficient way. SMART statements help to clarify the goals, which is absolutely crucial when, for example, working in a group and there are many different people involved.

It can be difficult for everyone to have an equally clear picture of what the goal is.

SMART goals can also be used when working alone with a task and striving to achieve your goal.
MyVA Project number: 2020-1-SE01-KA226-VET-092491
This project has been funded with support from the European Commission. 
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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