Creativity techniques for product/service development
The creative process involves critical thinking and problem-solving skills. From songwriters to television producers, creative individuals generally go through five steps to bring their ideas to fruition: preparation, incubation, illumination, evaluation, and verification.
There are five stages that most creators follow while developing creative idea, products, and services. The five stages of the creative process each flow logically into the next phase of the process.
|Stage 1: Preparation stage - generation
This is when you gather materials and conduct research that could spark an interesting idea. Brainstorm and let your mind wander or write in a journal to foster divergent thinking; this will help you consider all possible approaches to building out your idea. In this first part of the process, your brain is using its memory bank to draw on knowledge and past experiences to generate original ideas.
Stage 2: Incubation stage – flesh it out
Stage 3: Illumination stage – your aha moment!
Stage 4: Evaluation stage – validation
|Stage 5: Verification stage – making it real
This is the final stage of the creative process. It is when the hard work happens. Your creative product might be a physical object, an advertising campaign, a song, a novel, an architectural design, in fact any item or object that you set out to create, propelled by that initial idea that popped into your head. Now, you finalise your design, bring your idea to life, and share it with the world.
Example 1: Exponential Training & Assessment started off as a solopreneur enterprise delivering practical management and leadership training. Soon the owner realised by talking to its customers, what they wanted was not training but practical tools and tips on how to improve performance. This inspiration transformed Exponential Training’s courses and course materials into a series of ‘how to tips and techniques’ workshops which was different from anything else being offered by competitors.
Example 2: Taskerly is a solopreneur enterprise providing virtual agency services to other solopreneurs. The owner soon realised there was a gap in the market to support and train virtual assistants and therefore Taskerly created a simple training course which also helped them to recruit an international network of trained virtual assistant to which they could outsource work.
- The virtual assistant
- Developing a Business Plan
- Sustainability and Business Improvement
- Innovation and Product Development
Finance for Enterprises
- The importance of financial management for a business
- How to identify financial requirements to support an enterprise
- The importance of accurate bookkeeping to financial management
- Evaluating financial options to fund a business
- Monitoring income and expenditure against business objectives
- Conducting a financial analysis
- Marketing and Networking
- MYVA Resources