LEARNING OUTCOMES OF THE MODULE
- To understand the role of networking and marketing in your business
- To understand the advantages of business partnerships, collaborative relationships and the associated sacrifices/responsibilities
- To have information about popular networking sites, what they can offer and the limitations of these platforms
- To be able to set SMART marketing goals for your company, to design your marketing budget and the marketing plan.
INTRODUCTION
This module will support you in understanding ways effective networking and marketing can help your clients’ community and therefore your business to grow. Tips and methods will be offered on building strong business partnerships, joining the right (digital) networking platforms, creating marketing strategies and promoting your activity the best way possible, without expensive advertising, which may not be successful.
WHY IS THIS UNIT RELEVANT FOR A SOLOPRENEUR
Solopreneurs are solely responsible for finding clients and building their community. Using networking as a means to form relationships with others, in like or related fields, is crucial for them to expand their business' ability to find new customers, partners and grow. Similarly, good solopreneur marketing is essential for attracting new customers and business growth.
Solopreneurs usually lack manpower and time when it comes to performing additional tasks beside their core activities, therefore knowledge which they need in order to be able to start networking confidently or have a better insight about highly effective marketing strategies is essential.
RELATION TO OTHER UNITS OF MYVA MINI MBA
The main topics of this Module focus on effective networking, building on collaborative relationships and marketing strategies. Understanding the main issues along these themes does not necessarily require previous knowledge about topics referred to in the rest of the MyVA Modules. Nevertheless, it is advisable to work through this Module after going through the previous ones, because it is important first to understand the specifics of the solopreneur virtual assistant (VA) context.
- The virtual assistant
- Developing a Business Plan
- Sustainability and Business Improvement
- Innovation and Product Development
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Finance for Enterprises
- The importance of financial management for a business
- How to identify financial requirements to support an enterprise
- The importance of accurate bookkeeping to financial management
- Evaluating financial options to fund a business
- Monitoring income and expenditure against business objectives
- Conducting a financial analysis
- Marketing and Networking
- MYVA Resources