MyVA PLANNER - RESSOURCEMAP TO THE GENERIC BUSINESS PLANNING TOOLS

The Generic Enterprise Plan

The empty enterprise Plan consists of 3 sections: “Foundations”, “Enterprise Priorities, Objectives and Actions” and finally “Momentum”

Foundations

Foundations
In the Foundations column you can list the Vision and and Mission of your company as well as the Value Proposition and the Core Values.

These Core notions about what your company is all about are important to keep in mind, and revisit from time to time to see if they are still in line with your own thoughts about your business or they need to be revised.

In the Tool kit you can find planning tools for all of these statements to help you reflect and perfect your business foundation.

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Vision:
Vision statements are like Mission Statements in that they help you to define your purpose by focusing on the business’s goal and your aspirations for it. 

Vision statements are designed to be uplifting and inspiring. They are also timeless which means that even if the business changes its strategy, the vision usually remains the same.


MyVA Vision Statement

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Mission:
Mission statements define an organisation's purpose and primary objectives.

Mission statements are written in the present tense, and they explain why a business exists and is designed to inform both people within the business and people outside it. Mission statements tend to be short, clear, and powerful.


MYVA - Mission Statement

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Value Proposition:
This is an eight-step action plan for developing and exploiting your unique customer value proposition (CVP).

A value proposition is a statement that answers the ‘why’ someone should do business with you. It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition. You know why your company is great, but do your potential customers know what sets your brand apart?


MYVA - Customer Value Proposition

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Core Values:
An enterprise’s core values underpin how decisions are made and how people work in the organization – they should align to the organization’s mission and vision.

Core values are foundational behaviors that make your company successful and underlie everything you do as an organization. They guide decision making, customer communication, and employee expectations. These questions are meant to help you brainstorm some core values that you feel represent your organization.

MYVA - Core Values

Enterprise Priorities, Objectives & Actions

This part of the Enteprise plan is divided into 4 subsections:

●      Financial
●       Marketing
●      Operations
●      Staff

Each subsection contains a list of "Priorities", "Goals and Objectives" and "Key Actions".

Financials

Priorities

Set SMART goals 
When setting your financial priorities use the SMART goal method to make sure that your goals are.

• Specific (simple, sensible, significant).
• Measurable (meaningful, motivating).
• Achievable (agreed, attainable).
• Relevant (reasonable, realistic and resourced, results-based).
• Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

MYVA - Setting SMART Objectives

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Objective and Targets

Budget Variance Analysis
Is your business performing according to your budget? If so, you are good at budgeting or lucky that your expenses and earning have been predictable. 

But if for some reason your results are not in line with your budget, you might want to conduct a Variance Analysis.

Budget variance analysis is the process of explaining the reasons why the actual profit differs from the budgeted or forecast profit. This analysis should culminate in the identification of corrective actions.


MYVA - Variance Analysis

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Financial Ratio Analysis
How are you making your money, and when is it accessible?

Running a business requires money, either as credit or liquidity. To plan your objectives and targets you might want to map out where the money is coming from, and how often.

Take a look at the Financial Ratio Analysis tool to find out how finicially robust your company is, Analyzing financial accounts enables you to compare your business’ performance against previous years and with your competitors. Ratio analysis is a good way to evaluate the financial results of your business to gauge its performance. Ratios allow you to compare your business against different standards using the figures on your balance sheet.


MYVA - Financial Ratios

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Break Even Point
Are you making or losing money?

Sometimes it can be difficult to know if your earnings will cover your expenses. To find out you might want to calculate your Break Even Point.

The break-even point is the level of production for which a company registers neither profit nor loss, but equates the income derived from sales with the total costs, both fixed and variable.


MYVA - Break Even

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Key Actions

Gross and Net Profit
Is your business profiting - even after you paid your taxes?

Profit or loss is the reason and the most relevant data for a company’s administrator. Depending on the result obtained, it will allow them to ascertain whether the company has made losses or profits.

The Gross Profits are the ones you make from your operating income, minus your operating expenses.

The Net Profit is the result of the year AFTER taxes.


MYVA - Gross Net Profit

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CashFlow
It is the process of tracking how much money is coming into and out of your business. The process of monitoring, analysing, and optimizing the net amount of cash receipts minus cash expenses. This helps you predict how much money will be available to your business in the future. It also helps you identify how much money your business needs to cover debts, paying employees and suppliers.


MYVA - Cashflow

Marketing

Priorities

Again - Set SMART goals 
When setting your financial priorities use the SMART goal method to make sure that your goals are.

• Specific (simple, sensible, significant).
• Measurable (meaningful, motivating).
• Achievable (agreed, attainable).
• Relevant (reasonable, realistic and resourced, results-based).
• Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

MYVA - Setting SMART Objectives

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Branding Sheet
First step in your marketing strategy is to find out how your company should look.

What should you include in a Brand Style Guide?

It should include all the important guidelines for your brand’s identity and how you want it to be presented to customers, employees, stakeholders, and investors.


MYVA - Branding Sheet

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Objective and Targets

Your Marketing Plan
Don’t start a marketing campaign without a plan. Download this template to help you fill out your own marketing plan including: Objectives, Targets, Customer Profiles, Competitor analysis, Channels and an implementation plan.


MYVA - Marketing Plan

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Key Actions

There is no Tool for carrying out your Marketing Plan. But if you follow your plan you should be able to raise the awareness of your company without making too many mistakes. If you are a small solopreneur business, marketing may not be your biggest concern. But make sure that you have contemplated all the aspects of your Marketing Plan before you spend a lot of money on this.

Operations

Priorities

Once more - Set SMART goals 
When setting your financial priorities use the SMART goal method to make sure that your goals are.

1. Specific (simple, sensible, significant).
2. Measurable (meaningful, motivating).
3. Achievable (agreed, attainable).
4. Relevant (reasonable, realistic and resourced, results-based).
5. Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

MYVA - Setting SMART Objectives

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Critical Success Factors
When is your business a success? CSF are a lot like SMART Goals and should follow the same principles. CSF can be closely related to the Mission Statement.

CSF helps to ensure team members and managers are focused on the things that really matter within the context of the business plan. CSF are derived from the organization's mission and strategic goals. CSFs ‘drill down’ into these objectives to get to the essence of what you need to achieve, and how you will achieve it.


MYVA - Critical Success Factors

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Customer Profile
Who are you selling to?

A customer profile is a detailed description of your target audience. It is similar to a buyer persona; however, it is not a fictional, but a fact-based representation of your customers. It has information about their demographics, buying behaviors, customer service interactions, and more. Everything you need to know about a group of customers is captured within this one description.


MYVA - Customer Profile

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Objective and Targets

SWOT Analysis
Always be sure that you are prepared for eventualities. I can be a good idea to analyze your company's strengths and weaknesses.

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths,

weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success.


MYVA - SWOT

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Key Actions

Your Operational Key Actions are depending on your business. Feel free to consult the Tools that we have provided for the different kinds of VA jobs Here:

• Coach
• Consultant
• E-course developer
• Personal Assistent
• Social Media Manager
• Trainer

People

As a Solopreneur business you are not employing workers, but of course you may still have lots of business with other people during your day. This however will depend on the nature of your clients and the partners you need in order to run your business like marketing people, trainers or accountants. We have no specific tools for this section, but have a look at the  Tools that we have provided for the different kinds of VA jobs Here:

• Coach
• Consultant
• E-course developer
• Personal Assistent
• Social Media Manager
• Trainer  

KPIs

Set your Key Performance Indicators

What do you need to do to stay ahead of the competition? 

Key Performance Indicators (KPIs) are quantifiable measurements that reflect the critical success factors of the company. They are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. A KPI is simply a standard measure to assess performance in a specific area. KPIs are often at the heart of an effective customer-focused process management system and most continuous improvement programmes.


MyVA Key Performance Indicators

Prefilled Enterprise Plans for the Special Case VAs

Enterprise plans for the Special case VAs

To give you some inspiration for when you are filling our own Enterprise Plan you can see some example plan prefilled with relevant data for each of the special case VAs:

COACHING

E-COURSE DEVELOPER

CONSULTANT

SOCIAL MEDIA MANAGER

TRAINER

PERSONAL ASSISTANT